After starting his own (now very successful) personal training business, Tarran needed a logo and stationary creating to complete his professional image. The brief was to design a logo that was simple but recognisable, with visual ties to the key ideas of strength and fitness. A weighty slab-serif was chosen as a reflection of having a grounded stance, an important part of many physical activities. The TH logomark itself visually suggests someone lifting dumbbells, whilst the orange used is suggestive of energy and endurance.
Tarran now employs a small team and so the business became TH Personal Training to reflect that.