Oakley - Urban

Branding for a range of apparel and accessories created to appeal to the ‘urban commuter’ cycling market - a demographic previously untapped by Oakley. Created in response to a D&AD New Blood brief. Inspiring copy is used across a series of posters in order to convey the individuality and variety within the urban commuter community but also the tremendous passion those men and women have for cycling. Sponsored bike racks and air pumps would be used to increase brand familiarity and every-day interaction.